Google adds PrestaShop to list of e-commerce integrations

Google now has shopping integrations for retailers on Shopify, WooCommerce, GoDaddy, Square, BigCommerce and PrestaShop. Please visit Search Engine Land for the full article. … [Read more...]

Google December 2021 product reviews update is rolling out now

The update will take about three weeks to fully rollout, Google said. Please visit Search Engine Land for the full article. … [Read more...]

3 SEO metrics to help secure executive-level buy-in

Campaign metrics alone may not accurately represent your team’s work. At SMX Next, Jessica Bowman shared metrics that can help SEOs change the conversation and get executives to recognize their value. Please visit Search Engine Land for the full article. … [Read more...]

Demographic audiences double the reach of narrow interest audiences, Facebook says

However, both strategies perform similarly when reach is comparable. Please visit Search Engine Land for the full article. … [Read more...]

Demographic audiences deliver twice the reach of narrow interest audiences, according to Facebook

However, both strategies perform similarly when reach is comparable. Please visit Search Engine Land for the full article. … [Read more...]

Google Performance Planner adds support for ineligible campaigns, secondary metrics, ‘Suggested changes,’ specific time ranges

These new features expand Performance Planner’s flexibility, making it potentially more useful for advertisers in more situations. Please visit Search Engine Land for the full article. … [Read more...]