Google Ads API supports Performance Max campaigns, Keyword Planner and recommendations

Google is also reminding advertisers that the AdWords API will be deprecated in April 2022. Please visit Search Engine Land for the full article. … [Read more...]

Google Ads ditches campaign drafts in updated experiments page

The updated experiments workflow is currently rolling out to select advertisers. Please visit Search Engine Land for the full article. … [Read more...]

3 tactics to improve CTAs for increased relevance and conversions

CTAs shouldn’t be an afterthought. Including them in your on-page optimizations can help strengthen your user journey and signal relevance to search engines. Please visit Search Engine Land for the full article. … [Read more...]

Google adds PrestaShop to list of e-commerce integrations

Google now has shopping integrations for retailers on Shopify, WooCommerce, GoDaddy, Square, BigCommerce and PrestaShop. Please visit Search Engine Land for the full article. … [Read more...]

Demographic audiences deliver twice the reach of narrow interest audiences, according to Facebook

However, both strategies perform similarly when reach is comparable. Please visit Search Engine Land for the full article. … [Read more...]

Demographic audiences double the reach of narrow interest audiences, Facebook says

However, both strategies perform similarly when reach is comparable. Please visit Search Engine Land for the full article. … [Read more...]